Feb 12, 2024
Wanderly
“Wanderly is an AI-powered travel discovery platform that reimagines how people choose destinations. Instead of sorting by price or location alone, Wanderly helps users explore places that align with their current mood, energy level, travel goals, and sensory preferences.”
Client
2022
Location
Melbourne
Industry
Travel and AI
Platform
Mobile App
Research
To better understand how travelers plan their trips, I conducted research on user behavior and existing travel platforms.
The findings revealed a common challenge: users spend too much time switching between multiple sites to plan their journeys.
Design
The design process focused on creating a seamless and intuitive experience that reflects Wanderly’s goal — making travel planning effortless and inspiring.
Problem Statement
Most travel platforms today emphasize practical details — price, date, and location — but overlook emotional connection.
Travelers often face repetitive visuals and generic experiences that make destinations feel the same.
There’s a missing link between how people feel and where they want to go, leaving trip planning uninspired and impersonal.
Opportunities Identified
By integrating AI-driven mood-to-destination matching, Wanderly can offer a more intuitive and emotional approach to travel discovery. Through sensory-based filters like sound, weather, and atmosphere, users can explore destinations that align with their energy. Emotional storytelling and “Vibe Snapshots” bring destinations to life — turning travel planning into an inspiring, cinematic experience.
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